Introduced to the children Essay

Nowadays, there are so many children television shows introduced to the children. Which are being interactive in a way and the children are enjoying and learning (without them knowing it). One of these shows is the â€Å"Dora the Explorer† of NickJr. , which is very popular nowadays. As it was described the show was created â€Å"†¦starring a 7-year-old Latina girl and her friends. The show is designed to actively engage preschoolers in a play-along, computer-style adventure. † [About Dora the Explorer (n. d. ),Retrieved November 10, 2007from www. nickjr. com/shows/dora/about_dora. jhtml. ] In this particular episode, when Dora received her backpack as a gift from her parents. It was her mother who informed her that she has a present from them. Like a common mother who is loving and caring to her child she was so proud in informing Dora of the gift. While the father is very proud to present the gift to her and telling her all about the backpack. Of how special it is, as her mother had mentioned. The father informed Dora that all she needs is inside the backpack. There are thirteen characters in this episode and mostly are males, only five characters are female including the main character Dora. Comparing with the other female characters, Dora is what you might say of the strong character. As earlier mentioned, he mother is the loving and caring person of her child. While her backpack which was represented by a female voice, represents exactly what is Dora’s character. Also the library’s door is being represented by a female voice, which only shows how friendly and approachable a library is. As for the librarian, we all know that the usual librarian is a female. It is well represented, as a librarian who is friendly, knows who regularly goes to the library. And knows how many books are to be returned by the borrower. While the male characters, are well represented. The father, who cares and loves her daughter, knows what’s best for her. Boots, a caring friend and assistant to Dora always follows her wherever she goes. Though there are times that he gets in trouble, Dora always helps him get out of it. While Drool who doesn’t like anyone to cross his bridge, is like Scrooge. He gives them riddle to solve and if they can’t answer correctly they can’t pass through. While, Swiper the Fox, Dora’s enemy

Victoria’s Secret Pink: Keeping the Brand Hip

Case 6 Victoria’s Secret Pink: Keeping the Brand Hip As consumers, we pay attention to what is hip and trendy in the marketplace as it relates to fashion. Advertising plays a large role in the fashion decisions made by adults and pre-adults alike. For instance, advertisers for Victoria Secret have done a brilliant job of creating an association with the Victoria Secret brand and the visual image of lingerie that immediately comes to mind. They do this by using famous super models to market their signature bras, panties and sleepwear. This association is then projected back on the consumer, who begins to believe that they can be just a seductive as the Victoria Secret supermodels if they purchase this lingerie. A dilemma that may arise from this is that sometimes ethical boundary lines may become blurred or even crossed when advertisers try to establish a target audience. In an effort to generate profits, companies may be putting themselves at risk by targeting audiences that are too young for their sexually charged merchandise. . Analyze the buyer decision process of a typical Pink customer. The typical Pink customer is a young and fashionable woman that enjoys comfortable clothing. For women who may think that the Victoria Secret line is too racy or sexy for them, the Pink line offers a casual alternative that allows young women to feel cute and playful. The Pink brand is typically associated with and is characterized as an â€Å"approach† product, which is a product that provides a consumer a form of enj oyment. A typical Pink consumer uses personal influences to make purchase decisions. For example, this line of clothing is basically geared toward college coeds, who are usually seen sporting â€Å"loungewear† in daily life. Pink consumers are able to take their personal sense of style to the next level by wearing clothing that better suits their personalities. In this line, loungewear has been redefined by the use of bright colors, stripes and polka-dots; the line reflects personalities that are more fun. Likewise, lifestyle and social class play a large role in buyer decision. Pink customers are fortunate enough to be able to afford to spend their disposable income on fashion forward brands such as these. Lastly, â€Å"age and life stage† impacts buyer decision. The intended target audiences for the Pink brand are women between the ages of 18 through 30 , which includes the later part of Generation X and most of Generation Y. This subculture perceives themselves as young and will dress accordingly and make a fashion statement with the popular Pink brand. The women in this target group who are interested in being fashionable will look to societal requirements of them when making fashion decisions. If they know their age group is being targeted by the Pink advertisers and they think that Pink is hip and stylish, they will likely be influenced to buy it. Consumers wearing modern clothing products tend to feel better about themselves and perceive themselves as conforming to modern times. 2. Apply the concept of aspirational groups to Victoria Secret’s Pink line. Should marketers have boundaries with regard to this concept? Victoria Secret has positioned the Pink line in a way that it will target young consumers through their entry-level product so that they continue to be loyal customers and purchase the Victoria Secret brand as they age. Marketers have an ethical and social responsibility to ensure that they are not marketing to a young target age group if the product poses an inherent health risk or is sexually charged. Such is the case with the tobacco companies. Their advertisements were indirectly gaining the attention of minors. I believe that Victoria Secret is not exploiting younger age groups with their Pink line. Even if tweens are interested in the product, there is little cause for concern since the line is intended to be cute and playful, rather than sexy. Unfortunately, because of age compression, children are doing away with childlike images at a much earlier age. The need to grow up is very visible when it comes to fashion. For this reason, marketers need to be diligent in making sure that they target and advertise to the appropriate age group. In this day and age we place blame on the fashion industry and manufactures for the skimpy clothing products that are introduced to the market place and essentially to our children. Although there is some truth to this, we must not minimize the essential role that parents need to play in ensuring that the boundaries for their children are met. 3. Explain how both the positive and negative consumer attitudes toward a brand like Pink develop? How might someone’s attitude toward Pink change? From a positive side, consumers can relate more to the Pink product line as the clothing is characterized as â€Å"loungewear† which is comfortable and easy to wear. The consumers are presented with new Pink products every three to four weeks. This in turn keeps customers satisfied with being able to have the latest and greatest attire. Positive consumer attitudes are formed by customer satisfaction with the product. If the customers’ expectations are exceeded, then they are said to have a positive outcome. Positive customer experience will lead to customers being loyal and making repeat purchases. Satisfied customers will in turn be advocates and refer their friends to the Pink line. Negative consumer attitudes are formed when there is dissatisfaction with the product purchased. These customers will most likely never purchase the product again due to their initial poor experience. A customer’s attitude towards Pink may change due to some misunderstanding. For example a loyal customer may change their opinion of the company not due to the product, but because of poor customer service. This in turn can persuade the customer to purchase from somewhere else. As a business, you need to create and maintain strong customer relationships. It is easier to keep current customers than to attract new ones. 4. What role does Pink appear to be playing in the self-concept of tweens, teens, and young adults? Pink appears to be having a positive influence on the self-concept of young adults. It is not always necessary to look sexy in order to feel good about yourself. Young adult women can look good and feel comfortable at the same time with the Pink line of clothing. Let’s face it, not all women love the way they look naked; the Pink brand allows them to feel as though they are wearing something young, hip and attractive without having to compete with the supermodels that wear the Victoria Secret line. The tweens and teens are being influenced by external forces such as the media, and by their social groups into wearing the Pink Label. Tweens and teens want to conform to societal expectations and will take any step necessary to accomplish this such as wearing adult clothing in order to fit in and be part of the hip, trendy crowd. Some parents may think that the Pink clothing line may be slightly risky or too provocative for this age group. Though selling to this age group may be a positive economic benefit for Pink, it may tarnish Pink’s corporate social image. Parents do not want to see their children dressing beyond their years. Bad publicity may cause customers to boycott the Pink brand and possibly the Victoria Secret’s products as well. References: Hickling, J. , & Miller, C. (2008). Cigarette pack and advertising displays at point of purchase: community demand for restrictions. International Journal of Consumer Studies, 32(6), 574-578. doi:10. 1111/j. 1470-6431. 2008. 00694. x. Court, D. , Elzinga, D. , Mulder, S. , & Vetvik, O. (2009). The consumer decision journey. McKinsey Quarterly, (3), 96-107. Retrieved from Business Source Elite database. Kotler, P. , & Armstrong, G. (2010). Victoria’s Secret Pink: Keeping the Brand Hip. In Principles of Marketing (Thirteenth ed. , pp. 12-13). Saddle River, NJ: Prentice Hall. Creed, W. , Scully, M. , & Austin, J. (2002). Clothes Make the Person? The Tailoring of Legitimating Accounts and the Social Construction of Identity. Organization Science, 13(5), 475-496. Retrieved from Business Source Elite database.

Consumer Marketing Research Plan Essay Example | Topics and Well Written Essays - 4500 words

Consumer Marketing Research Plan - Essay Example Structurally, Reed Elsevier has four divisions that serve a global market for professional information. This allows the company to provide information and services to the professional market as scientists, academics, lawyers, teachers, doctors, nurses and a range of corporate professionals (Elsevier 2006). Skills are valued highly at Reed Elsevier (2006) as part of key strategy to build on core competencies. The company has maintained successful development of technology and delivers through web-based processes. Skills rely heavily on the company's ability to invest in new technology and deliver products effectively and efficiently to the professional information market. Reed Elsevier's staff is broad, including specialists in diverse global information markets as well as recent purchases of medial information publishers and business information researchers. Reed Elsevier places a strong emphasis on their shared values throughout the staff as encouraging innovation, product developme nt, and organic (rather than top-down) management and growth. The company's style is to function as a global organization with a pro-active policy that shares resources, information and cost savings with a group and team-oriented focus on delivering an efficient and viable product. Reed's product is information and information technology. ... Reed Elsevier places a strong emphasis on their shared values throughout the staff as encouraging innovation, product development, and organic (rather than top-down) management and growth. The company's style is to function as a global organization with a pro-active policy that shares resources, information and cost savings with a group and team-oriented focus on delivering an efficient and viable product. Reed's product is information and information technology. This is a strong product line, and Reed Elsevier provides an efficient, easily accessible product through their web-based applications that is not dependent on the customer's physical location, but is globally accessible. Product promotion is strong. Reed Elsevier has a solid web-based presence as well as continuous support from the traditional publishing market (especially as brand recognition for Harcourt division). Furthermore, promotion is done through press releases and professional conferences. Reed is able to promote on multiple levels as web-based, press releases, word of mouth, and brand recognition. Prices at Reed Elsevier are hard to distinguish because there are multiple divisions, information requirements, and professional needs that create variations in prices. Customer and Competition Market Analysis Simba Information shows the market reaching nearly fifty-five billion dollars in the 2002 US market, global information on the professional information sales market was unavailable at the time of this report (Simba 1999). Trends in information purchases, particularly in education, business and medical information markets increase each year (Simba 1999). Customers include Science & Medical, Legal, Education and Business professionals. Customer relationship management is highly

Book Review Essay Example | Topics and Well Written Essays - 1000 words - 3

Book Review - Essay Example African Muslims that were enslaved and shipped to the land constituted a significant number and they were educated, civilized and had a strong moral foundation in the tenets of Islamic Religion. Because of their distinction as educated and capable of analyzing their own predicament their resistance to slavery was somewhat fiercer. Apart from this central theme that runs through the length and breadth of the Diouf’s work the book gives us the story of the slaves in their homeland, the astonishing struggles of the Muslim slaves to keep their faith and their rich contribution to the fabric of American life. According to the author the Islamic faith of the African slaves gave mooring to their harsh life, away from the home land and motivated them to resist forcefully the tyranny of slavery. Diouf draws convincing evidence of the heroic struggle of the enslaved Muslims by strewing her works from revealing quotes that the reader is brought to admire the faith of the Muslim Africans in their Diaspora. Spanish royal edict of 1543 ordained, â€Å"in a new land like this one where (the Catholic) faith is only recently being sowed, it is necessary not to allow to spread there the sect of Mahomet or any other.† The royal command is motivated more by military consideration than by reasons of faith. The Spanish feared that the native Indian might learn the horsemanship from the Muslim Africans and this would destroy the Spanish military advantage. In spite of these attempts the Muslim religion took root in the Americas and as Diouf notices Islam is the second taste of monotheism of the Native Americans. The author asserts that Islam was functioning in hostile conditions in the new land .According to her slavery,†far from making the Africans’ religious fervor disappear, deepened it.† â€Å"Servants of Allah†, contains a comprehensive account of the Muslim slave attempts to hold on to the Islamic way of life, their unwillingness to accept Christianity, their attempts to

Personal Statement Essay Example | Topics and Well Written Essays - 750 words - 7

Personal Statement - Essay Example In order to achieve our goal, we have hosted several events in this quarter, such as the Kickoff, the UPS event, getting students to go to the ALPFA events at UW Foster, and the joint potluck with the International Students Association. The biggest event was a speech from Nancy Koeper, the president of the northwest region of UPS. The event gave me an opportunity to demonstrate my leadership skills. I was supposed to inform all the students in our class of this event. Moreover, I was required to help set up the place where the event took place. Everything went so well, and the event was extremely successful since over 200 students were there to listen to Nancy’s speech. Even though I did not solely contribute towards the success of this event, I felt so proud of myself. I had taken part in ensuring the event was successful. This was a great move towards my future goal of being an eminent leader. Participating in planning for this event enabled me develop skills in different aspects. To start with, I improved on my public speaking skills since I had to make an announcement in classes to let many students know about this event and get them to participate. I had to address the whole class, which helped me get rid of my fear of public speaking. Additionally, I built many valuable relationships with my schoolmates. Before I joined the club, most of the people I hung out with were Koreans. This club activity enabled me to build relationships not only with professors, but also with many other students from different countries. I had more opportunities to be exposed to new cultures, which helped me mingle harmoniously with other students. Most of all, I re gained confidence in myself. Although I had experiences as a member of student council in high school, I lost confidence in myself when I realized I had poor English communication skills. However, my roles in Business Leadership Club have enabled me rebuilt trust in my

National Training Framework and Vocational Education and Training Term Paper

National Training Framework and Vocational Education and Training Workplace - Term Paper Example Vocational teachers, for the most part--and certainly those who teach in trade, industrial, manufacturing and health occupations programs--did not (and do not today) have to follow the same teacher preparation or state certification rules as did other public school teachers. Throughout the 75-year history of federally supported vocational education, occupational teachers were employed primarily because they had years of extensive experience in a craft or profession--such as auto mechanic, cosmetologist, medical technician, carpenter, nurse, electrician or mason. When college degrees were deemed a minimal requirement for teachers in most states and in most subjects, vocational education was granted an exception. In effect, then, vocational and technical education always has had a nontraditional or alternative approach to preparing and certifying its teaching force. This is an approach that dates to 1917, promulgated by Charles Prosser, the first administrative director of the board, who believed that teachers trade experience would correlate with student outcomes. Today, some vocational-technical educators subscribe to that philosophy, while others lean more toward John Dewey, who promoted a more general education to prepare teachers to help students ready themselves for a lifetime of learning and change. A way of approaching (vocational) training that places primary emphasis on what a person can do as a result of training (the outcome), and as such represents a shift away from an emphasis on the process involved in training (the inputs). It is concerned with training to industry-specific standards rather than an individuals achievement relative to others in the group. (Australian Chamber of Commerce and Industry, 1992)Â  

Business Process Management Assignment Example | Topics and Well Written Essays - 1250 words

Business Process Management - Assignment Example as an overall aim of controlling and monitoring the organization’s processes while seeking to enhance effectiveness of its workflow (Perficient, Inc 2014, p. 1). Moreover, organizations abhor BPM with an aim of enhancing its capacity to adapt to the numerous changes in the business environment. Indeed, Business Process Management has been an effective methodology in ensuring that the organization responds to challenges in the business environment in an efficient, cost-effective, and reasonable manner (AIIM 2014, p. 1). To enhance the implementation of Business Process Management, organizations must integrate information technology and management. Notably, BPM has been very fundamental in setting out the methods, techniques, and tools that organizations must use in designing, controlling, implementing, and analyzing effective business processes (AIIM 2014, p. 1). As such, it is clear that Business Process Management has an optimal goal of fostering communication and establishing rational business process that guarantees the overall success of the organization. Most importantly is the fact that for any business to succeed, it must rely on business process management, which equally relates to people change management. Indeed, we can establish that business process management entails people, applications, documents, people, and various sources of information. Ideally, people change management relates to business process management in any organization within the business environment. It is factual that business process management entails a combination of processes, technologies, and people to enhance the overall performance in the organization and boost customer value (Perficient, Inc 2014, p. 1). People change management relates to the people’s perception on organizational change in a business environment. Indeed, business process management allows the management to design and implement people solutions that relate to the environmental and organisational culture

Leadership Essay Example | Topics and Well Written Essays - 500 words - 23

Leadership - Essay Example Employee two can be suggested to hold some degree of coercive power. Since employee 2 is the only person who has the knowledge and expertise in drafting financial statements, he is in a position to exert some form of coercive influence. This is because such attributes are highly important for the company. It can be witnessed from the scenario that he has negotiated more leniency from his managers to work a much compressed week than others. Reward Power – this power base rests on the idea of getting rewarded for work performed. Employee 1 seems to be completely in the influence of reward power. He seems really dedicated in his work, comes in on weekends and sits late having the impression that in doing so he will be awarded bonuses and his long deserving holidays. Reward power is completely opposite of coercive power and is persuading an individual to fulfill the wishes of his superiors to get rewarded in return. Legitimate Power – This is a much broader term used in the context of power. Legitimacy of power is dependent on an individual’s structural position in an organization. Again in relation to the scenario, such power does not rest with any of the three employees. Such power can only be recognized with individuals holding positions such as CEO or President of a Bank or a Captain in Army. In context of the scenario none of the 3 concerned employees seem to command a legitimate power. In case of employee 2 and 3, legitimacy of power does not exists at all. Because neither have any position in the company which would create their legitimate power over others. Employee 1 has over 12 years of working experience, but has not reached a structural position to create his own legitimate power base. Apart from the three employees discussed above, there are two departmental managers mentioned in the case, who might be able to implement some sort of

Group Pressure Essay Example for Free

Group Pressure Essay Groups influence the behavior of their members, often promoting conformity. The tendency to match one’s behavior to that of others is called conformity. Some amount of group conformity provides a secure feeling of belonging; group pressure, however, can be considerable and sometimes unpleasant. Even groups of strangers can foster conformity, as a classic experiment by Solomon Asch (1952) showed. This empirical study is a classic investigation that revealed the power of group conformity. It’s always been known that our social world not only involves making attributions, it also involves our tendency to conform to or not to conform to the attitudes and behaviors of others. The story of Okiki is one of the reasons why further study is needed in this field. She’s a thirteen-year-old honors student at a Lorain, Ohio, middle school. She sat in class, her arms and legs shaking nervously. In her book bag she had a twelve-inch kitchen knife. Her plan was to wait for the bell to ring and then rush to the front of the classroom and, with the help of another student, stab her teacher to death. Why?  To settle a grudge against the teacher and to show her classmates (at least a dozen of whom placed bets as to whether or not she would â€Å"chicken out†) that she was worthy of their respect. Hearing about the plot, an assistant principal broke up the plan only minutes before it was to be carried out (Gregory, 1993). The fact that young teens are anxious about fitting in surprise no one, although many people might be amazed at the lengths some will go to gain acceptance. Sociologists have confirmed the power of group pressure to shape human behavior and found that it remains strong in adulthood as well as in adolescence. Hence further study regarding this problem is needed. Another reason is that, more people nowadays, conform by adopting the social norms or customs of the larger group. Changing fashions in dress and hair style illustrate conformity. I t would have been extremely unusual in the 1950s, for example, for a young man to wear an earring, but it is commonplace today. Most people feel pressure to go along with the fashion trend that is operative at the time for their group. Hypotheses Solomon Ach conducted this classic study with the hypothesis that: There would be little yielding to group pressure. Hence the hypothesis being tested is that group pressure affects perceptual judgments. Specifically, the study seeks to answer the following questions: 1. Could anything persuade a person to choose others` choice other than what the person have selected is the correct choice? 2. Do opinions of the majority have an extremely powerful influence on an individual? Type of research A controlled experiment was conducted by Asch in his famous study. The controlled experiment allows the researcher to manipulate an independent. The experimenter forms an experimental group, which will experience a change in the independent variable (the â€Å"treatment†), and a control group, which will not experience the treatment but whose behavior will be compared with that of the experimental group. It is important to take note that the control group is similar to the experimental group in every other way. ) This type of experiment is especially characteristic of studies at the micro level of sociological research. Participants The participants are college students recruited by the researcher. Asch`s control participants/group consisted of subjects who looked at the lines in a room where they were seated together but were allowed to make their judgments independently. In this group the subjects invariably matched the correct lines, just as you no doubt have. But in the experimental group a different result was produced by the introduction of an independent variable: group pressure. Procedure Solomon Asch (1952) conducted a classic investigation that revealed the power of group conformity. He formed groups of six to eight people, allegedly to study visual perception. His technique required the use of confederates, all of whom stated an obviously incorrect judgment prior to the turn of the individual whose behavior was being investigated. He arranged with all but one member of the group to create a situation in which the remaining subject would be pressured to accept conclusions that were quite unreasonable. Asch asked group members, one at a time, to match a â€Å"standard† line on â€Å"Card 1,† to one of three lines on â€Å"Card. † Anyone with normal vision could see that the line marked â€Å"A† on â€Å"Card 2† was the correct choice. Initially, everyone gave correct answers. Then, Asch`s secret accomplices began responding incorrectly, making the naive subject bewildered and uncomfortable. Results and Conclusions So what happened? Asch found that more than one-third of subjects placed in this awkward situation chose to conform to the others by answering incorrectly or they went along with the incorrect group judgment. His study suggests that many of us are apparently willing to compromise our own judgment to avoid the discomfort of being different from others, even from people we do not know. The independent variable in the study was group pressure. Asch varied the degree of group pressure experienced by the subject. The independent variable (group pressure) thus produced more â€Å"errors,† or choices (dependent variable) of the wrong line (Asch, 1966). Methodological or ethical flaws Yes, an ethical flaw in the study is evident. In Asch experiment, the subject is duped and may feel embarrassed. Since this is a sociological research, it deals with the personal lives and inner thoughts of real human beings. Although this research seems relatively innocent, there are many times when the question asked or the behaviors witnessed may be embarrassing or even more damaging. Moreover, the study did not mention informed consent. So, the researcher did not take precautions to protect the fundamental rights of human subjects. More or less, the study has good internal validity as it clearly measures what it intends to measure. Moreover, external events and contamination may cause causal conclusions of the study to be invalid. For example, when the experimental group was interviewed, something might happen which is unrelated to the result or something in their surrounding might influence the subjects in answering the questions and thus might affect the result of the survey. On the other hand, external validity is not measured in the study. Alternative Explanation An alternative explanation for the results found in this research, not related to the effects of an independent variable is the foot-in-the-door technique (Dillard, 2001). This technique can produce extraordinary degrees of compliance. Here, the experimental group will conform to the confederates not by group pressure but by voluntarily conforming to the incorrect response. This is best explained by self-perception theory, which assumes that we infer our attitudes from observing our own behavior, and provides an answer. Here, if someone freely comply with a small, worthwhile requests, the person will somehow his self as someone who has positive attitude toward worthwhile requests. As one wish to be consistent with his self-perception, he may be more likely to comply with other requests. But supporters of this alternative explanation have been mixed (Dillard, 2001). One variations of the Asch experiment suggest that the social impact of the group varies as a function of its size, the degree of unanimity in the group, and the degree to which one’s nonconforming behavior can be hidden from scrutiny. People evaluate their opinions and behavior against the standards of a reference group. If they find major differences, they feel pressure to conform – or to change reference groups.

A PhD in the field of Pharmaceutical Sciences - Statement of Purpose Essay Example for Free

A PhD in the field of Pharmaceutical Sciences Statement of Purpose Essay Statement of Purpose I am determined to pursue a PhD in the field of Pharmaceutical Sciences with an emphasis on formulation and development of new drug entities. During pharmaceutics lab sessions in my second year as an undergraduate, I was engaged in making different drug formulations (Pharmaceutics). It was here I began to wonder how these dosage forms were being formulated to achieve optimum therapeutic response which led me to the goal of pharmaceutical technology. During my B.pharm in Pune University, my appetite for pharmaceutics led me to pursue a masters in pharmaceutics. I worked hard, studying various Novel drug delivery systems such as Micro-particulate systems, chrono-modulated drug delivery systems, various polymeric dosage forms, etc. Not to negate this hard work, I couldnt be more proud of what I accomplished in my research on the Development and evaluation of Floating microspheres of Pioglitazone hydrochloride and developed new dosage form for the delivery of the anti-diabetic drug. As compared to conventional dosage form (tablet) of Pioglitazone hydrochloride, this new dosage form prolongs the delivery of drug and retains it for nearly 12 hours in the stomach region, where maximum release of the drug is possible. My mark on the field has just begun My interests grew as I viewed at close quarters current developments in pharmaceutics, in particular as it relates to formulation and development of drug molecules. It is marvellous to see how a molecule, inefficacious in conventional formulations, can do wonders when used in a Novel Drug Delivery System like Microparticles. I feel the need to delve more deeply into my Masters research topic of Microparticles and do more research into areas of Micro/nanotechnology, to study in detail the development of Micro/nanoparticles as carriers to deliver aniticancer agents, genes, vaccines, etc. I have published 2 research papers, 1 other is accepted for publication and another one under revision, which gave me intense experience of the overall procedure for publication from designing experiments 25/8/2013 2:13 PM a PhD in the field of Pharmaceutical Sciences Statement of Purpose http://www.essayforum.com/graduate-essays-4/phd-field-pharmaceutic Inspiration and enthusiasm well up in me when I am at work; I have gained professional experience by working for about 1year as Trainee chemist (FD) at Zest Pharma and about 6 months as Chemist (FD) at Aristo Pharma in India. During this period I become completely familiar with Preformulation studies, Formulation development and standardization of different oral solid dosage forms. Of course now I want to move forward ahead toward a Ph.D. I chose National University of Singapore (NUS) because of the exceptional research projects in the field of Pharmaceutics. I am mostly intrigued by Dr. Chans project concerning study of different techniques of microencapsulation and also Dr. Liews projects on Granulation and pelletization techniques. I am confident of making an original contribution to the field of Pharmaceutics and also because the facilities at NUS seem to foster a healthy research environment as I could gather from the brochure of your department. Also NUS provides a very thorough and effective foundation for work in the Industrial/Organizational field. I intend to pursue a career in the area of research and development for private industry; therefore NUSs high placement rate, along with all above qualities, is imperative to me and my career. It is my intention to make a significant contribution to my chosen field and I look forward to our relationship with great eagerness. Â  Nov 7, 2011, 06:43am #2 any one can please take a look at my SOP and comment on possible changes EF_Susan [Moderator] Nov 10, 2011, 12:25pm #3 My mark on the field has just begun. I feel the need to delve more deeply into my Masters research topic of Microparticles and to do more research into areas of Micro/nanotechnology, to study in detail the development of Micro/nanoparticles as carriers to deliver aniticancer agents, genes, vaccines, etc. I have published 2 research papers, and one other is accepted for publication and another I have taught lectures have taken practicals of Physical Pharmacy (Pharmaceutics-II) of second year under-graduate students. Of course n Now I want to move forward ahead toward a Ph.D. Looks like theyll be very lucky to have you as a student! Â  Similar discussions: PhD in Pharmaceutical Sciences (Rejected for the last time when applied) Reasons for applying Master of Science (MSc) programme in the Pharmaceutical Sciences Dynamic research group of UF; University of Florida/ PhD(Pharmaceutical Sciences)-SOPÂ   Thesis statement for my sop (field of lifesciences/clinical sciences) Need ideas! Research on Jacalin plant; Study Objective for Fulbright Pharmaceutical Sciences Statement of Purpose for a major in Fluid/Thermal Sciences (MS Mechanical) Statement of Purpose for Graduate School in Bioarchaeology field in the UK Statement of Purpose for Chemical engineering in smart polymers field (the field of Oncology) Statement of Purpose Masters in Physician Assistant The burgeoning field of Computer Science my Statement of Purpose Random: Obeying to the demands of Mrs. Sanderson; Significant Experience/ UC This thread has been closed. 25/8/2013 2:13 PM a PhD in the field of Pharmaceutical Sciences Statement of Purpose 4 of 4 http://www.essayforum.com/graduate-essays-4/phd-field-pharmaceutic 25/8/2013 2:13 PM

Example Essay on Organization Management in Construction Industry

Example Essay on Organization Management in Construction Industry INTRODUCTION The aim and objective of this essay is to emphasize the basic understanding of people and organization management principles as it relates to construction industries of the 21st century. People and organization management is a fundamental factor in achieving a realistic and efficient use of resources, especially human resources. A heavy responsibility is placed on managers and the activities of management on the processes, systems and styles of management Laurie J Mullins (1996)13 Construction companies are faced with difficulties of how to organize and manage resources due to complexity of project and as such have a greater effect on the projects in terms of time, cost and quality. Every company has its own ideas about how to organize itself and its work, an effective organization will ensure that clear line of authority exist, and that every member of the project knows what he or she must do to make the project a success Dennis Lock (1996)11. Management is a description of a variety of activities carried out by those members of organizations whose role is that of a manager ie someone who has a formal responsibility for the work of one or more persons in the organization or who is accountable for specialist advisory duties in support of key management activities. This essay will address people and organization management principles by considering various definitions of management, main approaches to organization, structure and management theories and also relationship between an individual and the organization and advantages of management theories to 21st century construction industries. However, if action is to be effective, the theory must be adequate and appropriate to the task and to improved organization performance. It must be a good theory Laurie J Mullins (1996)39 DEFINITION OF MANAGEMENT Management can be define as the process of planning, organizing, controlling efforts of organization members and using all organization resources to achieve stated organization goals. According to G.A Cole (2004)7 , management is a collection of activities involving planning, organizing, motivating and controlling. Other writers also indicate their view about the definition of management as shown below: To manage is to forecast and plan, to organize, to command, to coordiate and to control H.Fayol (1916)1 Management is a social processà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ the process consists of à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.planning, control, coordination and motivation E.F.L Brech (1957)2 Managing is an operational process initially best dissected by analyzing the managerial functionsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦The five essential managerial functions are : planning, organizing, staffing, directing and leading, and controlling Knoontz and O Donnell (1984)3 Five area of management constitute the essence of proactive performance in our chaotic words: (1) an obsession with responsiveness to customers, (2) constant innovation in all area of the firm, (3) partnership the wholesale participation of and gain sharing with all people connected with the organization, (4) leadership that loves change ( instead of fighting it) and instills and shares an inspiring vision, and (5) control by means of simple support systems aimed at measuring the right stuff for todays environment T. Peters(1988)4 Basically, in a broad understanding considering all the above options, management is process that enables organization to set and achieve their objective by planning, organizing and controlling their resources, including gaining the commitment of their employees (motivation). ORGANIZATION According to H. Kerzner (2006)89, organization can be define as group of people who must coordinate their activities in other to meet organization objectives. Organization can also be defined according to the following school of thought: Organizations are intricate human strategies designed to achieve certain objectives Argyris(1960)8 Since organizations are systems of behaviour designed to enable humans and their machines to accomplish goals, organizational form must be a joint function of human characteristics and the nature of the task environment. Simon(1976)9 Organizations are systems of inter-dependent human beings. Pugh(1990)10 Organization are set up to achieve purposes that individuals cannot achieve on their own. Organizations then provide a means of working with others to achieve goalsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Likely to be determined by whoever is in the best position to influence themà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦A key characteristic of organization is their complexity. Stewart(1994)11 PEOPLE AND ORGANIZATION MANAGEMENT In Construction company setup, managers are expected to have adequate knowledge and skill to manage people and their characteristic behaviours, works to be done and technology involved and all external environmental factors as it affects construction industry. The effects of the operation of the organization within its environment are reflected in terms of the management of opportunities and risk and the successful achievement of its aims and objectives. Laurie J Mullins (1996)6 People and organization management can therefore be treated using understanding of management theories, approaches in terms of classical, human relation and systems perspectives, all of which will be critically examined in the course of this essay. The Construction industries depend heavily on its workforce, they sometimes face several challenges if its recruitment to deliver expected project at estimated cost, expected or planned time and quality. The industry can improve its performance by attracting the right people(organization to look strongly at recruitment pool and think on how people can do different job in different way), keeping the right people (acknowledging a change their culture) and satisfying customer (develop focused strategy). PEOPLE AND ORGANIZATION MANAGEMENT PRINCIPLES AND MANAGEMENT THEORIES, APPROACHES There Are between six to eleven management theories and school of thought but for the purpose of this essay we will adopt the approach as explained by Laurie J Mullins (1996)39, that is analysis revolving around a framework based on four main approaches of: Classical, Human resources, Systems and Contigencies. The figure 1.0 below indicate simply the main approaches to organization, structure and management: Classical Human Relations Systems Contingency Emphasis on purpose, Attention to social The integration of the No one best design of formal structure, factors at work, classical and human organizations. Form of heirarchy of management, group, leadership, relations approaches. structure, management, technical requirements, the informal Importance of the and success of the and common principles organization, and socio- technical system. organization dependent of organisation behaviour of people The organization within upon a range of its external environment. situation variables. Fig 1.0 the main approaches to organization, structure and management. Laurie J Mullins (1996)39 The Classical Theories Classical theories focuses on improving the organization structure as a means of increasing efficiency, it emphasizes on the importance of the principles for the design of a logical structure of organization. The classical approach to management was primarily concerned with the structure and activities of formal, or official, organization. Issues such as the division of works, the establishment of a hierarchy of authority, and the span of control were seen to be of the utmost importance in the achievement of an effective organization G.A Cole(2004)4 Managers role in classical theory is that of planner and trainer.They are responsible to know what is expected of individual and develop a structure that works for the organization to achieve the main goal. The Human RelationTheories The fundamental idea behind the human relation approach to management is motivation based on a hierarchy of human needs, ranging from basic physiological needs(food, sleep) to higher psychological needs, such as self- fulfillment. This serves as a means of achieving organizational effectiveness. The human relations approach recognized the importance of the informal organization which will always be present within the formal structure. This informal organization will influence the motivation of employees who will view the organization for which they work through the values and attitudes of their colleagues. Their view of the organization determines their approach to work and the extent of their motivation to work well or otherwise. . Laurie J Mullins (1996)53 Construction managers are expected to have mind of motivating workers, understand the method, basic needs of the employees so that he can have maximum use of their support to enhance production. The System Theories According to Laurie J Mullins (1996)55 , the system approach attempts to reconcile the two earlier approaches and the work of the formal and the informal writers. Attention is focused on the total work organization and the interrelationships of the structure and behaviour, and the range of variables within the organization. This approach can be contrasted with a view of the organization as separate parts. The system approach encourages managers to view the organization both as a whole and as part of a larger environment. The idea is that any part of an organizations activities affects all other parts. The system approach is a complex social systems, responsive to a number of interdependent and important variables. The major variables in adopting system approach to organizations are; people (as individual and in group), technology (in terms of the technical requirements of work, organization structures and environment (the external conditions affecting the organization). Construction managers should therefore focus on interrelationships, both with subsystems and between the system and the external environment. He should be able to explain the trend and articulate the vision of the organization. The Contigency Theories The contingency approach can be seen as an extension of the system approach, it highlights possible means of differentiating among alternative forms of organization structures and systems of the management. The contingency approach implies that organization theory should not seek to suggest one best way to structure or manage organizations but should provide insights into the situational and contextual factors which influences management decisions. Laurie J Mullins (1996)57 Also according to G.A Cole(2004)82, a contingency approach build on the diagnostic qualities of the systems approach in order to determine the most appropriate organizational design and management style for a given set of circumstances. Essentially the contingency approach suggests that issue of design and the style depend on choosing what is the best combination, in the light of prevailing conditions of the following variables; the external environment, technological factors and human skill and motivation. BENEFIT OF MANAGEMENT THEORIES TO 21ST CENTURY CONSTRUCTION INDUSTRY Critical appraisal and thorough understanding of people and organizational management theoretical concepts will enable the construction managers to be fully aware and knowledgeable about different organizational management approaches in dealing with different situations and to adopt those approaches that best suit the particular requirement of the job. A problem relating to structure, the ideas of the classical writers or contingency theory may be adopted. When there is problem relating to personnel management, ideas from the human relations theorists might be valuable. If the problem is environmental, the systems approach might prove most useful. Generally, the knowledge and understanding of management theory will help the construction manager in tackling the complexities of people and organizational management of the 21st century. However, no single approach to organization and management that can provide all the answers but the comparative study of different theoretical approaches will yield benefits and strategically position the manager in facing the people and organizational management challenges of the industry. RELATIONSHIP BETWEEN AN INDIVIDUAL AND THE ORGANISATION Since any organization is comprised of individuals, individuals then become the unit of analysis in organizations principles and theories. Individuals behave in different ways according to their background, knowledge, education and psychosocial factors. The knowledge and understanding of the individual behaviors, the behavioral patterns and personal development is therefore crucial to the construction manager amidst the complexities of construction organizations. Construction managers need to be aware of factors that govern individual behavior, recognize individual potential and harness it to achieve the organizational goals and to understand how the individual behaviors affects the general organizations culture. Part 2 PERSONAL REFLECTION OF MANAGEMENT COMPETENCIES I have discovered through reading series of management textbooks and journals, past work experience and academic teachings that the practice and application of management skills and competencies is the panacea to management and organizational problems facing the construction industry given the complexities and the dynamic environment. Due to my technical training and work experience in a construction company, I have developed some of these management skills and competencies. Some were acquired by management training, some inculcated through organizational culture and some merely by intuition. Some of this competencies are, teamwork, leadership skill, organizational ability, interpersonal skills, decision making, managing change, drive for achievement, creative problem solving and analysis, negotiating skills, managing conflicts and listening skills. However, there are management skills and values that I still need to acquire or develop further during the course of my studies as a project manager. These include organizational ability, strategic planning, self management and prioritizing, information collection and analysis, good communication skills and resource management. Before now, I have always taken organizational values, adequate planning and self management, and prioritizing for granted due to management ignorance, but having learnt and discovered that they are very important for a successful project manager, I have begun to imbibe the values of effective planning, organizing and prioritizing my academic works, personal activities as scheduled and always seek a way of developing them further and further. During my studies, I have discovered that all these skills and values are very important for any construction manager to be able to adequately plan, organize, motivate workers, make good and timely decisions, manages constant changes, manage limited resources, conflicts e.t.c., and communicate effectively within and outside the organization in order to meet the enormous challenges of the complex construction industry. Also based on my background, all the management theories has been experienced as day to day references in attending to issues, improving output, getting result out of human resources and achieving company goal at a profitable margin and make the shareholders happy. CONCLUSION It is very important for a construction manager to develop good management skills and organizational competencies in order to effectively and efficiently meet the challenges of complex 21st century construction industry within the dynamic environment. Implementation and understanding of all management theories is very important for construction manager to be able to deliver project at estimated time, within the budgeted cost and specified quality.

Eastern and Western Religions Essay -- essays research papers

The â€Å"Soul† According to Eastern & Western Religions The idea of the soul varies widely in religious tradition. While these variations exist, its basic definition is unvarying. The soul can be described as the ultimate internal principle by which we think, feel, and will, and by which our bodies are animated. The soul is seen as the core principle of life or as the essence of a being 1. Views on the permanence of the soul vary throughout religious tradition as well. While some view it as a mortal entity in flux others believe the soul is an immortal and permanent unit. These interpretations vary from time period to time period and between religions. These characteristics of the soul are interpreted differently through an Eastern or Western perspective. In general, Eastern and Western Religions, with the exception of Buddhism, consider the soul to be a permanent entity, which is either reborn or sentenced to a permanent heaven or hell. Christianity views the soul as the permanent entity within oneself, which is judged by God. The purity of one’s soul decides whether it passes to heaven or hell. Christianity shares this basic belief with both Islam and Judaism which also say heaven or hell is the final resting place of the soul. The Eastern religion, Hinduism, preaches that Atman, or permanent soul, is in every being and is the embodiment of the ultimate divine, Brahman. Buddhism, on the other hand, believes in Anatman, or impermanent soul, because everything in the world ...

King Phillip And Puwblo Revolt:compare And Contrast Essay -- essays re

5 years and nearly an entire continent separated King Philip’s war from the great pueblo revolt. Compare and contrast the causes and consequences of these 2 conflicts. The Great Pueblo revolt of 1680 all started with the droughts of 1660 when the Southwest had severe drought that brought famine and disease. During this, hungry Apaches who couldn’t find food on plains attacked the pueblos. This angered the people on the pueblos, but there new leader Pope’, a mysterious medicine doctor, tried to keep the Indian beliefs around and resisted the Christian religion. The Spaniards hated this, so they captured his older brother. This enraged Pope’ against the Spaniards so he held meetings to tell everybody that the Spaniards must leave. The Spaniards found out about this and arrested Pope, publicly flogged him and released him back to the pueblos. When he was captured, the pueblo people set fires in the Indian villages in New Mexico. To take care of the fires, the Spaniards sent troops to halt the ritual of setting the fires by pueblo people, and they arrested all of the medicine doctors, killing several of them. The people believed th at the doctors protected them from evil, so all of the pueblo towns wanted to unite against the Spaniards. The group from the pueblos went to the governor of Santa Fe and told him that if the doctors that were imprisoned weren’t released by sundown, all of the Spaniards in New Mexico would be killed. They released the prisoners because the Indians outnumber the Spaniards by a huge amount.   Ã‚  Ã‚  Ã‚  Ã‚  Hate and anger was spreading throughout the pueblos concerning the Spaniards power in New Mexico. There was a small skirmish in Santa Fe that the Indians won, but Pope said they needed more than that. He wanted Indian organization, leadership, and a magic spark with which to set the country aflame. He traveled to each pueblo and won their loyalty during secret meetings he held. He wanted each pueblo to strengthen the courage of their Indians by cleansing the ranks of informers. He suspected his son-in-law as being as a spy for the Spaniards, so they killed him. The Spaniards found out about this and went looking for Pope, but he hid in the Taos Pueblo.   Ã‚  Ã‚  Ã‚  Ã‚  In midsummer 1680, Pope said the time was now for a revolt. Pope used his mystical powers to summon 3 native Gods to his secret chamber.... ...n’t find any alliances. Phillip attacked anyway, starting King Phillip’s War. After the attack, the Nipmucks and the Mohicans joined him by burning several English cities.   Ã‚  Ã‚  Ã‚  Ã‚  In spring 1676, Phillip attacked Massachusetts and lower Rhode Island. All of the Indians from Phillip’s tribe were helping him, except for the praying Indians who were on the English side. Phillip relocated all of the praying Indians to Dear Island, while he continued his conquest.   Ã‚  Ã‚  Ã‚  Ã‚  Alderman, one of the praying Indians, knew of Phillips whereabouts and told the English where he was. The English killed Phillip and let Alderman keep Phillip’s hand in a bucket of rum so he could show everybody. His head was severed and placed in a cage in Plymouth for everybody to see.   Ã‚  Ã‚  Ã‚  Ã‚  The war resulted in 1/6th of the entire white population was killed, a cost of 90,000 pounds of sterling, and 25 English towns abandoned or destroyed. The fighting continued until 1678, when only 6 Indian villages remained in Maine, with only praying Indians surviving. The wars also freed up a lot of land for English Settlements.   Ã‚  Ã‚  Ã‚  Ã‚  

Patient Interview Essay

There are many components to consider a patient interview to be effective. During the workshop week in Toronto, I have learned those basic yet very essential components through the enactment presented. Firstly, it is really important to establish a good rapport when dealing with patients. A good rapport can create a relationship that is built on trust and commitment. Through this, patient can share private medical information without hesitations. An example of this was when the pharmacist greeted the patient and asked how can she be of help. She also showed empathy when she found out that the patient was in pain and told the patient she’d prepare the prescription right away. Listening is also an essential component. As a health care provider, listening gives the opportunity to know their needs and concerns. Acknowledging what the patient is really saying, maintaining eye contact, and recognizing and using body language are some of the things that I need to consider. If these are all effectively met, I think that this would help patients in becoming more involved with their medications/treatments, thus producing a positive patient outcomes. The probing or the way I ask question to patients also plays a vital role. It is important that I ask questions in a sincere way to obtain needed information or to just simply clarify something. Asking open-ended questions will help elicit relevant answers from the patient and not just â€Å"yes/no† answers. An example would be when she asked for allergies and asked for the specific kind of reaction that she had. Lastly, feedback is a must. Before ending the interview, asking for a feedback will allow me to check if the patient really understands what was taught. . An example of this was when she asked the patient how she would be taking the medication. This will help to reinforce adherence and make the patient to be involved in the treatment, reducing or eliminating chances of non-compliance. Patient interview is very important for a positive treatment outcome. It is not a simple process but I do hope that as I go along, I would be able to utilize all these components and achieve an effective patient interview.

Social Media Advertising

Internet Advertising: Social Networking First Name Last Name BUS 123 Introduction To Advertising Dr. First name and last name September 26, 2010 Internet Advertising Now more than ever, small businesses can promote themselves online by targeting customers and expanding their networks, often for little or no cost. Businesses can promote themselves through a variety of techniques such as targeting customers by demographics, contributing to online discussions and drawing attention to new services. Advertising in the 21st century has become very versatile because of various online social websites like Facebook and Twitter, along with other blog atmosphere websites like Pinterest and Craigslist. In the last decade, the explosion of technological advances has produced unprecedented events in the history of mankind. One of them is the Internet and its conversion into a new medium for marketing and the use of social communication in advertising. Inevitably, the internet has changed our lives. In  traditional media, newspapers, radio  and television  can cause information overload  and change the perception  of the audience (Janoschka, 2004). The  Internet is not  exempt from this  danger, but  has the potential to  do something different,  because  it can directly reach  the target audience  and interact with it. A function of memory is to forget, especially information that is not significant. The challenge of advertising is to make you remember the ads. The purpose is to sell. The good publicity convinces the viewer to buy the product. This requires creating an attractive brand image and strengthening it with each ad. Advertising employs both verbal and nonverbal elements that are composed to fill specific space and time formats determined by the sponsor. Advertising reaches people through a channel of communication referred to as a medium. Today, technology enables advertising to reach its’ target audience efficiently through the Internet. In the 1990’s, the Internet became a major part of American society and is the fastest growing type of advertising. Its more than just banner ads, it means large format interactive ads, search-engine marketing, creating special promo videos for web download and supporting TV ads with online sites. Communication among people all over the world is effortless, and information on almost any topic is just a few keystrokes away. As a public global platform open to all kinds of information, entertainment, and communication, one of which is online advertising, it has become the latest mass medium. † (Janoschka, 2004). Internet technology allows delivering the right message to the right person at the right time while helping advertisers to reach their audience. From  the moment the   surfer  enters  the web to search for information, pop ups appear allowing the audience to subscribe to  mailing lists that  will send  continuous  news, promotions, articles, etc. , depending on   their preferences. This allows the  seller  to better  reach its target  and maintain  continuous  communication  in the shortest  time possible. .Most online ads do not come to you as an individual, but by your interests in various subjects, your location or, in general, by your behavior during internet navigation. In most countries, it is possible to divide the audience by geographic area based on IP address, which facilitates advertising companies that offer products and services in those areas. Websites use demographic data to learn more their audience. When registering with a portal or website, you normally provide certain personal information such as your age, gender, hobbies, etc. With this information, websites offer relevant content and advertisements based on the information provided. Some companies specialize in a data collection process known as behavioral advertising which matches ads to the interests of users based on their surfing habits. As users browse, advertisers collect data on their online activity: sites visited, time spent on each ad shown, ads that were clicked, when and how often you click on the banners. Today, cookies are tools that allow advertisers to target advertising to specific audiences and segments. Compared  with traditional media  the cost of  internet advertising is  extremely low, and  because of its effectiveness  and its high potential for growth, it is  ideal  for small  and medium businesses that  do not have large  resources to invest  in other media. Then the questions  arise: how  to advertise  online? What is the  correct way  to? There is no  magic formula  that a media planner can you use but here are some suggestions. Due to the internet being global, the network gives the possibility to reach all audiences in the world. With internet advertising one must  include,  email,  search engine  registration, and banners which are  ads with  motion graphics which  are located in different  sites  of the network  as a gateway  input  to a website. Using email as a form of advertisement is easy and free. All that is required is to sign up for email with your internet  service provider  or a  free  mail  server  such as Yahoo  mail or Gmail and send emails to  the potential  customers with  offers  or information  on products. According to Arens, â€Å"Google is the most popular destination on the web reaching an astonishing 40 percent of all Web users each day† (pg 337). Search engines are only responsible for registering portal websites and their content and then delivery the results to the users who made requests for information. The following is an example of how a search engine works. A user uses the search engine  of their choice and  asks to find  companies  that export  tomatoes. The search engine will  send  in response  with a list of websites of companies  that fulfill  the request and  then the user can  enter  the different sites  to see  what they need and select the company that  meets  their requirements. The  banner system  is  one means  of internet advertising  that is more effective: You can choose  the categories  to be displayed and  include descriptive words  to detect  if the user is  looking for that particular product. The  banners  are similar to the  rotating  banner  but  the difference is that  the user can interact  with them. As in any  project,  internet advertising  should begin  by  making  a strategic plan. The result will be  better planning of  a website and  the ability to maintain  the user's attention  and customer loyalty. The presence of internet advertising will be an excellent complement to traditional media advertising and may end up becoming one of the priorities of advertisers. For now, more and more ads in the media show the direction taken by advertisers along with customer care and other services of interest. User forums, blogs  and  social networking  sites like Facebook and Twitter  are invaluable resources  for monitoring  companies' reputations  and interests of  consumers of services and  products. Facebook is the largest social network in the world with more than 500 million people connected to each other. Facebook has not surpassed Yahoo! o be the second most popular site on the web behind Google. Facebook's popularity has increased due to the ability to connect individuals without geographical barriers. The uniqueness of Facebook allows people to meet virtually to discuss and share their interests with each other (Arens, Schaefer, Weigold, 2011). There are 60 million status updates posted every day in over 65 languages. Facebook's audience is far superior to any other mass medium like TV channels, radio or press Facebook has revolutionized advertising not only by the size of its audience, but also by the engineering behind its operation. It allows an analytical and intelligent marketing to reach the precise target audience through market segmentation according to gender, age, geographic location, country, city and locality, educational level, likes, interests, product preferences, favorite activities, favorite programs and language. For example, it is now possible to know without extensive market research which countries have the largest number of youth between 18 and 35 years and who love rock music, football and a certain brand of beer. Having a presence in social media is a must have for most brands. Facebook created Pages for businesses to post information about their services or products. When using a search engine, your Facebook Page will be one of the main results of your search. Consumers have tremendous power and influence on a brand and trust recommendations of other consumers they don’t know. According to Barefoot, â€Å"Groups and applications gain popularity one friend of a friend of a friend at a time† (Barefoot, pg 174). The result is friends becoming fans or joining groups encouraging them to purchase a product or service that is being discussed or advertised. Twitter is still a very popular social media networking site, although adoption is declining. Compared to Facebook, Twitter has 50 million tweets created each day and the average Twitter account has an average of 300 followers. Social networking is important to marketers because it gives them the opportunity to show customers that they are listening to what they have to say about a brand or product and respond accordingly. The possibilities are endless. It is common for  organizations to provide direct consumer  messages  daily  on Twitter, maintain  a Facebook page, or depending  on your industry  also  a profile  on MySpace. Social networking has completely changed the way we communicate with each other. Everyone has a voice and an outlet to reach millions of people instantly with either Facebook or Twitter. The internet  is  an advertising medium  with a great future  because it is interactive  can be customized or  delivered to users  according to their  preferences. There is  immediate feedback  and can communicate  directly  with users  to resolve their doubts and  concerns and with  a global reach. The internet  brings  great potential  for use in  the field  of marketing, market research,  direct marketing,  sales promotion, trade mail and, of course,  advertising communication. As a society  we must be prepared  to confront and  take advantage of  the opportunities  this new technology  gives us. References Arens,W. , Schaefer, D. , & Weigold, M. (2012). Advertising. McGraw Hill Irwin. New York

Motivation and Empowerment Paper Essay

Introduction The criminal justice field is one that centers on motivation and empowerment amongst employees. These are concepts that not only guide, but also maintain constructive behaviors. Motivation and empowerment are that force every professional needs to preserve their goals and ambitions. This paper will provide three academic theories of motivation including an explanation on each theory. It will also define empowerment and its components. Next, it will compare and contrast motivation and empowerment. In this paper there will also be an evaluation on the implications of empowerment and delegation in a criminal justice organization. Lastly this paper will outline the theory of Transformational Leadership and contrast the roles of motivation and empowerment in leadership style. Define and state at least three (3) academic theories of motivation In any organization the key role of managers is the motivation of their personnel. This can be done in many different ways. This section will discuss three academic theories on how to properly motivate employees. The first theory is Abraham Maslow’s hierarchy of needs theory. This theory states that certain needs have to be met before an individual will work towards fulfilling other needs. The first set of needs that need to be met our survival needs; they include things such as food water and air. Until these needs are met an individual cannot focus on anything else the second set of needs would include safety and security. After these two sets of needs are met a person will work towards being accepted by their peers. Once a person has met these first three levels they can then concentrate on obtaining power and status. After person has gained some level of status they can then work towards self-fulfillment and doing things that make them feel complete. The next theory on motivation was developed by Douglas McGregor. His theory X and theory Y give two different ideas on how management deals with motivating employees. Theory X has a dismal idea that humans dislike work and will work hard to avoid if possible. A manager using this theory will use coercion of punishment in  order to ensure that tasks are completed in a timely manner and properly. It makes the assumption that the vast majorities of people are self-centered and lazy and have to be micromanaged. They rely takes more positive approach to motivating employees. Under this theory it is assumed that work and accomplishment can be satisfying in and of themselves. It assumes that people want to be successful and are willing to work for that success. No one theory will work for motivating every person. A quality manager will look at all three of these theories and apply them to individuals as needed. In practice a manager needs to know what level of the hierarchy of needs an employee is at. Once the manager knows where the employee falls in this hierarchy he can work to help the employee to achieve the next level. Employees that fall under the X theory are poison in any organization. If an employee does not want work and dislikes workers they are not going to get any fulfillment from their work and will generally drag everyone else down with them. Having employees that are motivated to succeed, as described in the Y theory are essential for the success of any organization. Work is not just about meeting our basic needs, front organization be truly successful they must have employees that are passionate about their work and rewarded for their accomplishments. Define empowerment and its components Empowerment can be viewed differently by all. It is what allows us as individuals to take charge of our lives. This refers not only to our personal lives, but also in the work place, school, emotionally, healthy wise, etc†¦ Empowerment focuses on gaining not only power, but also knowledge and understanding. In the work place empowerment can increase productivity and efficiency. According to Whisenand and McCain, â€Å"Feeling that we are empowered, that we are masters of our fate at work, is one of the strongest drives of career well-being and performance† (p.2). In the workplace empowerment involves the opening of external command-and-controls to include a person’s internal locus of control. Compare and contrast motivation and empowerment Motivation is predicated upon many different factors for different reasons. According to Spaulding (1995). People are motivated to do things predicated upon their personal wants and needs while this motivation can result in them  becoming emboldened and empowered if they achieve what their motivations were predicated upon. Internal and external forces are what motivate people as they are aroused and become enthusiastic about certain motivations that cause them to engage in persistence and endure whatever is necessary to achieve their goals (Spaulding, 1995). The first part of motivation is a need, which is a desire to attain something such as money, friendship, recognition, achievement, etc. (Spaulding, 1995). The person is motivated to engage in behavior that will satisfy their needs, which cause them to become motivated to conduct whatever actions are necessitated to ensure that they are able to attain what they were motivated to attain. This gives the personal internal satisfactions once they have attained their goals as they may be rewarded with either intrinsic rewards or extrinsic rewards. Intrinsic rewards are personal rewards that the person gives themselves while extrinsic rewards are those that are provided by outside sources such as promotions, pay increases, or other forms of acknowledgement from others for the person attaining their motivational goals (Spaulding, 1995). In reference to empowerment, there are elements of empowerment that ensure that the person feels empowered. This entails a person feeling empowered by learning a new skill, that will assist them in gaining their job, relationship, or other ventures that the person is attempting to attain (Spaulding, 1995). The knowledge and skills that a person receives, empowers them in regard to attaining their objectives. Empowerment is predicated upon the ability to understand the meaning and impact of their purpose, and subsequently apply this meaning and purpose toward their lives to become empowered to achieve their goals and objectives (Spaulding, 1995). Competence or ability, especially a personal belief in one’s own competence is at the heart of accepted definitions of both empowerment and motivation (Spaulding, 1995). Analyze the implications of empowerment and delegation in a criminal justice organization. The criminal justice system law enforcement officer have a tremendous responsibility and work more independently away from direct supervisors. They have to use their discretion daily. According to Grove, â€Å"independent decision making. Similarly, the potential consequences-including liability-of police-citizen encounters necessitate careful accountability (Grove, 2007).† Empowerment is defined as a way of activating an enabling decision making in others. Empowerment is currently a  popular concept with most police managers and supervisors but sometimes they are rather fearful of allowing employees to have completely open decision-making ability (Whisenand, 2014). Law enforcement officers have to be educated in many subjects and often will come from many different backgrounds which helps promote diversity. Because of the independent work that the law enforcement officers do they are groomed to make decisions on their own. If law enforcement officers were not given the opportunity to make these independent decisions they would lose their sense of self-worth and lose their motivation (Grove, 2007). Proper delegation in the criminal justice system results in better performing law enforcement officers in which benefits the community overall. With a better caliber of law enforcement officers available to a department’s disposal there will be more respect and support from the community. With the support of the community law enforcement officers will have a stronger commitment to their work and what they represent. Delegation allows for a police departments to build a stronger commitment, higher trust for the overall team, higher job skills and knowledge, and an improved timeline for prioritizing important tasks. The team overall benefits from delegation because they remain engaged in work, increased professional growth goals, better competency, higher self-confidence, and better top-notch officers retention (Whisenand, 2014). Define and describe the theory of Transformational Leadership and contrast the roles of motivation and empowerment in that style of leadership. According to Buisnessdictionary.com (2015), transformational leadership means the style of leadership in which the leader identifies the needed change, creates a vision to guide the change through inspiration, and executes the change with the commitment of the members of the group. Transformational leadership can be found at every level of an organization. According to Management Study Guide (2013), transformational leaders are ones that are daring, thoughtful thinkers, visionary, and inspiring. These types of people have a charismatic appeal. However charisma cannot alone change how an organization operates. In order for transformational leaders to make major changes, they must exhibit the following four factors. Transformational leaders must first exhibit inspirational motivation. This  type of person promotes consistent vision, mission, as well as a set of values to their staff members (Management Study Guide, 2013). A person with this type of vision knows what they want from every interaction, as well as the ability to provide staff members with meaning and challenge. They are also enthusiastic and optimistic regarding teamwork as well as commitment. Transformational leaders also exhibit intellectual stimulation. This type of leader will encourage others to be creative and innovative (Management Study Guide, 2013). This type of leader also encourages others to form new ideas and will never criticize them in front of other people. Intellectual stimulation leader focuses more on the â€Å"what† in problems instead of focusing on who’s to blame (Management Study Guide, 2013). Transformational leaders also exhibit idealized influence. Idealized influence leaders believes that they should practice what they preach (Management Study Guide, 2013). This type of leader acts as a role model, they also will put their follower’s needs over theirs, they will sacrifice their personal gains for their followers, and they will demonstrate high standards of ethical conduct (Management Study Guide, 2013). Transformational leaders also exhibit individualized consideration. This type of leader will act as a mentor to others and will most often reward them for their innovation as well as their creativity (Management Study Guide, 2013). Employees or followers are treated according to their knowledge as well as their talents. Leaders who fit into this group are usually empowered to make decisions as well as provided with the support that is needed to implement these decisions (Management Study Guide, 2013). Conclusion Employees who are motivated are the most important factor for the success of any business. Empowerment impacts motivation and motivation leads to better performance. To truly motivate employees to perform at their best, one must first provide a working environment that enables employees to have recognition, achievement, advancement, growth, and meaningful work. References Gove, T. G., M.P.A. (2007). Empowerment and accountability: Tools for law enforcement leaders. FBI Law Enforcement Bulletin, 76(9), 8-13. Retrieved from http://search.proquest.com/docview/204149069?accountid=35812 Management Study Guide. (2013). Transformational Leadership Theory. Retrieved from http://managementstudyguide.com/transformational-leadership.htm Peak, K. J. (2012). Justice administration: Police, courts, and corrections management (7th ed.). Upper Saddle River, NJ: Pearson Prentice Hall Spaulding, C. (1995). Motivation or empowerment: What is the difference? Language Arts, 72(7), 489. Retrieved from http://search.proquest.com/docview/196844465?accountid=35812 Transformational Leadership. (2015). In BuisnessDictionary.com. Retrieved from http://www.businessdictionary.com/definition/transformational-leadership.html Whisenand, P. M., & Ferguson, R. F. (2014). Managing police organizations (8th ed.). Upper Saddle River, NJ: Prentice Hall.

Elementary Teacher Essay

The name of the teacher interviewed is Lucila Reed. She has been teaching Mathematics in the grade school level for over 5 years at the local public school system. She teaches to culturally diverse classes where many learners have English only as a second language. The teacher has responded extensively to each of the four developmental domains. According to her responses, the most emphasized domain in her class is the cognitive/intellectual domain. She described Mathematics as a â€Å"content-extensive† subject wherein a majority of the input has to come from the teacher. She claimed that this was quite different from other subjects such as English or Social Studies, where the students can be left to figure out certain lessons on their own. However, she did say that the subject was also all about equipping students to be able to answer questions on their own. Hence, she believes in a â€Å"standard formula† that involves thorough and clear explanation of the learning content followed by enriching activities that would promote the retention of the content. On the physical level, she explained that she constructs easy-to-play games around the lesson she is teaching to get students who â€Å"thrive on action† to realize that â€Å"math is fun too. † She claimed that these activities have been successful in getting such students to participate. Also, such activities help learners who only have English as a second language by giving them opportunities outside of the standard pencil and paper to understand and apply the lessons explained. She observed that ESL learners are able to make use of the activities as â€Å"interpreters† that â€Å"fill in the blanks left by their inefficiencies in English comprehension. † Lucila expressed her deep concern for such learners and declared that they should not â€Å"have to learn English along with Mathematics in a Math class. † Hence, she provides measures so that the lesson would be as comprehensible as possible for all her students. She also periodically allows students to work in pairs or small groups. She reflected that she believed students sometimes worked better when they have peers talking to them about the lesson. She concluded that â€Å"learning is more fun when you can share it. † Her technique is to pair students performing poorly with those performing well to work on a couple of problems. To ensure that both of them would be working, each student would have to explain one problem that he or she had solved and the pair’s grade would depend on their collective performance. Hence, those who are performing well cannot simply answer both questions for those who are performing poorly and end up explaining the answers so that their partners would understand better. Lucila expounded on how important she believes the emotional domain is to the development of her students. According to her, teachers should not only facilitate content learning but also â€Å"emotional learning. † She mentioned encouragement to be â€Å"one of the teacher’s greatest tools† towards helping their students achieve emotional development. She further explained that by encouraging students who make mistakes to try again, the determination of such students are built up. This building up of determination makes students spend more time in answering more difficult problems and give them better satisfaction once they have found the correct solutions. Over time, she claimed that students who are adequately motivated would not be easily daunted by making a mistake but would rather use what he or she has learned from the mistake to find the correct answer. Although the interview conducted did not include any questions regarding the subject’s academic background involving the developmental theory, it seems from her responses that she is very well versed with it. Her classroom method focuses on cognitive development because that is the nature of her subject. However at the same time, she does not fail in including the other domains of development and makes sure that her students develop holistically with respect to the subject matter. She places appropriate emphasis on other domains such as physical, emotional, and social. Although such domains are not explicitly integrated in the content, they are instead assimilated in the way that she delivers instruction and in her methods of reinforcing learning. She provides diverse activities to suit students’ different needs based on their individual differences and then provides support to students who require more attention to make certain that they are also able to keep up. These are explicit examples of the teacher conducting activities that address the different developmental domains. In can be expected that Lucila’s students are able to absorb and retain lessons effectively because of the support activities and systems provided. Clearly, the interview has revealed that Lucila Reed is an effective teacher who is aware of the different developmental domains and makes use of such awareness adequately in her classes.

An Unfortunate Incident

Lily was very excited. Her 1000-piece jigsaw puzzle was almost complete. She easily fit the final pieces into the puzzle. She had taken two weeks to complete the puzzle and she proud of her work. As she stared at the puzzle on the dining table,she heard her mother call to her. Her mother announced that dinner was almost ready. She asked Lily to remove her puzzle and set the table for dinner. Lily was about to remove the puzzle when the phone rang. It was her classmate Judy. Lily could not wait to gloat about her newly-completed puzzle. She decided that dinner could wait for a few more minutes and proceeded to chat with her friend for fifteen minutes. Meanwhile her mother had emerged from the kitchen with a pot of hot soup. She was aghast to find the dinner table still in a mess,while Lily chatted happily on the phone. She turned to scold Lily but she accidentally knocked into the chair. The soup spileed over,directly onto the jigsaw puzzle. Lily came running the moment she heard her mothers angry voice but it was too late. The soup had ruined a good portion of the jigsaw puzzle. Lily burst into tears at the sight of the damaged puzzle. She regretted not listening to her mother and realised her mistake,but the damage had already been done. When Lily related the incident to me, I was saddened that my friends hard work had gone to waste. If I had been in her place, I would have placed the puzzle in a safe place before leaving the table. I would also have finished my chores before attending to the phone call.

Country of the Bad Wolfes Essay Example | Topics and Well Written Essays - 1250 words

Country of the Bad Wolfes - Essay Example Samuel accidentally kills a guard, and then signs up under an alias for the Army to avoid prosecution, while John moves to graduate in law from Dartmouth. The family follows its destiny to Mexico where they meet Edward Little, a mysterious American businessman who later gets connected to Porfirio Diaz who ruled the country for over thirty years before being ousted through the 1910 Revolution. Through this troubled period of time in America and Mexico, Diaz increases in power with the Wolfes growing richer and richer, forging forward their violent history and breeding a fearsome legacy. There are aspects of this novel that could be figured out as a dream even though there could be some reality in them. Blake is known to be â€Å"a master at weaving historical fact into fiction† according to Leonard and indeed uses rogue heroes, angels, demons and duels to communicate to his audience. According to Bertens, psychoanalysis would view novels as a dream though they would have some truth to communicate (133). In fact, Theisson argues that â€Å"fiction often gets the messages across when dry journalism fails.† There could be need for deeper interpretation before the truth could be grasped when the author uses fiction in introducing the mysterious Edward Little and also in the whole novel where blood is a serious factor that persists even across geography and generations helps the author pass across the significance of blood connection in this novel. The men in this novel have been used to portray the existent sexual tension in the society as they consider women to be objects of satisfaction and that they can have as many as they so wish. The set of twins, Samuel and John get involved in duels and seduce various lovely ladies (Blake 67). On the other side, the women play an important role as they are portrayed as lovers and care givers who play a critical role in passing on life from one generation to another. One of

Changing organizations is as messy as it is exhilarating, as Assignment

Changing organizations is as messy as it is exhilarating, as frustrating as it is satisfying, as muddling-through and creative a process as it is a rational one. (Palmer et al, 2009) - Assignment Example 369-370). The requirement for change can be because of the external factors such as due to change in demand, shifting taste and preferences of the customers, obsolete products or technology, etc. The internal factors include the growth of the company, retired leaders of the organization, or a re-engineering of operational functions of the company. Regardless of the causes and sources of change, all the organizations frequently face the need of transforming certain system, people, or process within. This is a difficult process and many unsuccessful results are seen every day, yet it is considered to be the most significant function in an organization (Flamholtz, and Randle, 2008, p. 5). This study is based on the following definition â€Å"Changing organizations is as messy as it is exhilarating, as frustrating as it is satisfying, as muddling-through and creative a process as it is a rational one† (Palmer, Richard and Akin 2008). Many processes and systems are uprooted during the course of bringing about the change in the organisation. So the different facets of organisational dynamics would be studied, so as to understand the dynamics which lead to strategic changes within the organisation. Also the types of such change would be discussed in order to understand the outcomes of such dynamics on the change management process in the organisation. Apart from this the study would also throw some light on the situations, opportunities, threats, and emerging issues, when change unfurl inside the organisations (Flamholtz, and Randle, 2008, p. 6-7). Even after knowing all the benefits, one thing remains constant that is change is complicated. An organisation faces numerous challenges while planning, and implementing change. So discussion on strategic changes with organisations is incomplete without analysing the challenges associated with the change process. The common challenge is

Essay problem-solution Example | Topics and Well Written Essays - 500 words

Problem-solution - Essay Example Global warming is led to by many causes. The rise in the carbon dioxide content is the most principle cause for this phenomenon. Industrialization is one of the most important reasons for carbon dioxide release into the atmosphere. The release of carbon dioxide from the fossil fuels that are used in these industries leads to an increase in the carbon dioxide levels in the air. Automobiles are another source of the emission of carbon dioxide in the air. The trees work as a shield against the issue of global warming as they take in the carbon dioxide from the air and release in return. Deforestation for industrialization and forest fires are thus another major cause of global warming as they lead to a reduction in the number of trees and thus this promotes the warming phenomenon of Earth. Global warming has brought with it many disastrous effects on the atmosphere and the environment. The warming results in an increase in the overall temperature of the world. This promotes the melting of the glaciers which are the ice reserves which in turn leads to an increase in the level of water in the rivers and the seas. A rise in the overall water level can be cause of floods and many small islands can be destroyed from the world map owing to this. Furthermore, floods are also a cause of the spread of diseases. Heat waves are also generated owing to the warming of the earth. These heat waves can be a reason of many deaths as well. Thus, global warming provides for many damaging results for the earth’s atmosphere as well as for mankind. The issue of global warming should be taken seriously and steps should be taken on the global level to prevent further deterioration. The emission of greenhouse gases should be controlled. Alternative fuels should be introduced for the motor vehicles to prevent the emission of gases. The usage of public transport should be promoted to reduce the emission of carbon dioxide. Guidelines for industries should also be laid down which may

Parliament Essay Example | Topics and Well Written Essays - 750 words

Parliament - Essay Example The UK parliament is constituted by members who belong to various political parties but mainly in three divisions namely the government, opposition and the cross benchers who are also referred to as independent members, who are not affiliated to any major political party (Grant, 2009). The government is formed by the political party which manages to acquire the highest number of seats after an election while the position of official opposition is taken by the party with the second highest number of seats in parliament (Ware, 2000). The government is entrusted with the responsibility of formulating strategies and effecting economic plans as well as accounting for the country’s wealth. The opposition on the other hand has the role of criticizing the government in all decisions which it makes, concerning governance that may be deemed to be unethical or insufficient, through constructive contributions so as to ensure that only the best comes from the agreed decisions. In addition, the opposition has the powers to oppose government proposals which they are not contented with and which may not be for the best of the country’s development. This form of parliament has its advantages and disadvantages. This is due to the fact that its performance depends on the relationship existing between the government and the opposition. For example, the political parties may lack the ability to agree on crucial bills due to political differences which may arise from future political aspirations of members, who may gang against the government to try and sabotage the government by opposing proposals which may put the government at an advantage over them in the public eye thereby winning their political good will, which may be a disadvantage to the opposition (Kenneth, 1997). This may slow the passing of important bills and amendments, which may be at the expense of

History wk 11 Essay Example | Topics and Well Written Essays - 500 words

History wk 11 - Essay Example This meant that many of the self-help books and programs were created during this post-modern period. Gergen (2000) suggests that modernists believe that the world is split into two areas – one where material things exist in the outer world and the other where the mind takes over the inner world. He suggests that we still have to see the total person, but they also have to understand how the world works. I think the two differ in the fact that the modernist period grew out of the Western world’s view of psychology. It assumed that all of the world looked the same as it did to Westerners. Of course, we know that this is not true and that there are many times where culture is important. When looking at aging, I would think that we are still in the age of post-modern because we expect that as people get older and more frail, that there will be others to take care of them if they cannot stay with their families. In many other cultures, the elderly are taken care of by the f amily until they die. Modernists would see aging as something to be observed and they would look at the possibilities of how they may help the elderly live a better life.