Complete standardisation in International Marketing strategy is an Essay

Complete standardisation in International Marketing strategy is an impossible goal to achieve, and pursuing it will inevitably d - Essay Example Market conditions in one country may be very different from the conditions in another country. Policies, laws, culture, and other regulations, which determine the nature of the business environment, may cause the difference. The laws of operations from one company to another are usually different. Standards are usually derived from a certain cultural environment. They encompass some values that are necessarily designed to serve the interests of particular market situations. As such, their applications are suited to respond to certain needs and situations as dictated by the range of possibilities within a cultural milieu. Many companies regulate their operations in ways that respond to the kind of markets and situations. This regulation is aimed towards the actualization of certain conditions that apply within the specifics of the market. According to analysts, the variation of markets is shown in a range of factors that distinguish between one market and another (Parker, 2005, p. 51) . For instance, the levels of income, the nature of infrastructural development, the regulatory policies, and laws may apply differently from one region to another. This implies that the application of certain standards within the different regions would have significantly varied impacts. Therefore, the standards are usually designed in ways that provide synergies to one market while denying the same to another market situation. Advertising and marketing strategies are designed in ways that respond to certain standards and expectations. For instance, the message in the advertisement of a certain product may vary significantly in accordance with factors of culture, target clientele, levels of disposable income, and a range of other variables. These factors determine the kind of preference of one product to another. For instance, it is usually the norm that certain products deserve the application of strict standards as compared to others. Studies have shown that companies that operat e with some level of flexibility are more likely to yield positive results than those that are governed by some strict application of the standards. On this score, it becomes difficult to determine the kind of method that could apply equally across different operating environments. The field of operation in the United States may vary significantly from the one in Saudi Arabia. Products, goods, services, and processes in the two countries will ultimately be influenced by the nature of business environment between the two companies. For instance, the sale of mobile telephone services would be tailored on the specific cultural features that apply within one kind of market. The marketing strategy in Saudi Arabia would involve the appropriation of some kind of conservatism that is consistent with the nature of the market and the culture of the people. On the other hand, marketing and advertisement in the United States would entail some specific elements of the American culture of consume rism. This would entail an active search of products that fit into the scheme and preferences of the target clientele. The standards of the language used in the advertisement would necessarily involve the application of methods and strategies that suit the aspirations and preferences of the dominant population. It would be impossible for any success to attend to the specific needs of the society. It would be important to determine the